Looking for a simple, reliable email marketing platform in 2025? Here’s why Constant Contact is still a top choice for small businesses and nonprofits.

Marketing Doesn’t Have to Be Complicated

If you run a small business, nonprofit, or side hustle, marketing probably isn’t your favorite part of the job. You’ve got products to manage, clients to serve, and about a dozen other priorities. But here’s the good news:

You don’t need to be a marketer to market well.

That’s where Constant Contact comes in. It’s a trusted platform that helps people send professional emails, reach their audience, and grow their brand, without needing a marketing degree.

Whether you’re promoting an event, announcing a sale, or simply staying in touch with your customers, Constant Contact gives you the tools to do it easily and effectively.

 

What Is Constant Contact?

Constant Contact is a well-known email and digital marketing platform that’s been around for over 20 years. It’s designed for small business owners, nonprofit leaders, and everyday entrepreneurs who need a simple way to connect with their audience.

Over the years, it’s expanded into more than just email. Today, you can use Constant Contact to manage:

• Email campaigns
• SMS (text message) marketing
• Social media posts and ads
• Event invitations and registrations
• Surveys, polls, and landing pages

The goal is to keep everything in one place—easy to use, easy to manage, and easy to measure.

Why Small Businesses Still Choose Constant Contact

1. It’s Easy to Use (Even If You’re Not Tech-Savvy)

One of the best things about Constant Contact is that it’s built for people who don’t have time to learn complicated tools.

• Choose from hundreds of pre-made templates.
• Drag and drop to design your email
• Schedule it to go out when your audience is most likely to engage

You can get your first email campaign up and running in under 30 minutes.

2. It Helps You Stay Consistent

Consistency builds trust, and Constant Contact helps you maintain it. You can:

• Set up welcome emails for new subscribers
• Schedule newsletters or promotions weeks in advance
• Track results (opens, clicks, unsubscribes) to see what’s working

This kind of structure can keep your audience engaged without you needing to constantly reinvent the wheel.

3. You’re Not Just Stuck With Email

Constant Contact has evolved. In addition to email, you can now:

• Send text message updates
• Post to Facebook and Instagram
• Run basic ads to reach new customers
• Host and promote online or in-person events

If you’re tired of juggling separate tools for everything, Constant Contact keeps your marketing organized in one place.

Pricing That Grows with You

Constant Contact offers plans based on the number of contacts you have and the features you need. Here’s a simple breakdown:

Plan	Starting Price	Ideal For
Lite	$12/month	Sending basic emails and surveys
Standard	$35/month	Automation, A/B testing, integrations
Premium	$80/month	Advanced reporting, SMS marketing, and dynamic content

• All plans include unlimited monthly email sends
• You can start with a 30-day free trial (no credit card needed)
• SMS can be added for $10/month or included in Premium
• Nonprofits get up to 30% off with prepayment

The pricing is transparent and flexible. You only pay more as your audience grows or your marketing needs become more advanced.

Who Is Constant Contact Best For?

Constant Contact is ideal for:

• Small business owners who want simple, effective marketing
• Nonprofits looking to promote events or campaigns
• Freelancers or creators building their audience
• Local businesses that want to keep their community engaged

It’s not overloaded with complex features you’ll never use. Instead, it focuses on what works—and helps you use it well.

A Quick Real-Life Example

Let’s say you run a small bakery. You want to tell customers about your weekly specials and an upcoming baking workshop.

With Constant Contact, you could:

• Send a beautiful email with photos of the specials
• Text your VIP customers a discount code
• Promote the workshop on Instagram—all from the same dashboard

No switching apps. No hiring a marketer. Just a few clicks, and it’s done.

Final Thoughts: Keep Marketing Simple—and Consistent

If you’re looking for a reliable, affordable, and easy-to-use platform to stay connected with your customers, Constant Contact is still one of the best tools out there in 2025.

You don’t have to be perfect. You just have to show up, and Constant Contact helps you do exactly that.