Discover why Demandbase One is the leading ABM solution in 2025. Explore features, benefits, pricing, and how it helps drive pipeline and conversions.

 B2B GTM Has Changed — Has Your Tech Stack?

In today’s hyper-competitive B2B landscape, traditional lead-gen models are no longer enough. Businesses need to reach the right decision-makers at the right time with personalized content and actionable insights.

That’s where Demandbase One steps in—the industry’s most advanced Account-Based Marketing (ABM) and Go-to-Market (GTM) platform. With AI-driven insights, multi-channel orchestration, and real-time intent data, Demandbase is helping modern revenue teams close bigger deals, faster.

Demandbase is a unified B2B GTM platform built to power every part of the customer journey—from anonymous website visitors to closed-won enterprise deals. It combines account intelligence, AI-powered targeting, and sales activation tools into a single, scalable platform.

Whether you’re in marketing, sales, or revenue ops, Demandbase helps align your teams around the highest-value accounts, ensuring every campaign and outreach is optimized for results.

Key Features of Demandbase One in 2025

Account Intelligence

• Deep firmographic, technographic, and intent data
• Buying group identification and engagement tracking
• Smart segmentation by behavior, industry, job role, and more

Pipeline Predict (NEW)

• AI/ML-based account scoring
• Explains why accounts are hot using SHAP models and causal insights
• Integrated with Salesforce and dashboards for sales teams

Orchestration Across Channels

• Multi-touch campaigns across ads, email, web personalization, and sales outreach
• Workflow automation and campaign playbooks

Open API & Marketplace

• 85+ integrations including Salesforce, HubSpot, Marketo, TechTarget, Workato
• Build your own GTM stack or expand capabilities instantly

Engagement & Activation

• Email and Slack snapshot alerts to drive real-time action
• Dynamic engagement tabs with filters and custom views

What’s New in 2025?

Demandbase continues to innovate with major 2025 enhancements:

• CSV Custom Activity Uploads – Import offline or 3rd-party engagement data
• TechTarget Partnership – Dual-verified B2B intent signals
• Sales Dashboard Enhancements – Faster insight access for reps
• AI Agents for GTM Ops – Use generative AI for smarter decision-making and automation

Real-World Pricing Insights

Demandbase uses custom pricing based on company size, data volume, and feature bundle. Here’s what real customers are paying:

Popular Bundles:

• Engagement + Audience Bundle: ~$60K/year
• ABX Cloud & Orchestration: ~$63K/year
• Premier Support: ~$7K/year add-on

Note: Exact pricing varies. Always request a custom quote tailored to your needs.

Why Choose Demandbase?

Enterprise Ready

Used by brands like Adobe, AWS, DocuSign, and Palo Alto Networks

Aligned Sales & Marketing

Unified data and actions from awareness to close

Scalable & Secure

SOC 2 compliant, GDPR-ready, and battle-tested for global teams

Proven ROI

Customers report shorter sales cycles, higher conversion rates, and better win rates.

Who Is Demandbase Best For?

• B2B SaaS & Tech Companies
• Enterprise Marketing Teams
• Sales-Led Organizations
• Revenue Ops & GTM Leaders

If your business has long sales cycles, high-value accounts, or complex buying committees, Demandbase is built for you.

Final Word

In 2025, success in B2B means getting your message in front of the right people before your competitors do. With Demandbase One, you gain the intelligence, tools, and automation to dominate your market.

Don’t just do ABM. Lead it with Demandbase.